The California Consumer Privacy Act (CCPA) is a piece of data protection and privacy legislation that applies to citizens in California. The CCPA gives Californian residents more control over the personal data that businesses collect and process about them.
The CCPA went into effect on January 1, 2020, and will continue being revised over time. The CCPA can impose heavy fines against those who violate the privacy and security standards (discussed in detail below). As a result of this non-compliance also lies the potential loss of customer loyalty and failure to contribute to a greater good.
CCPA defines “personal information” as data that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
Examples of what is considered personal information:
We store users’ personal information on our Swiss data center, which is protected by the Swiss Federal Data Protection Act (FADP) and the Swiss Federal Data Protection Ordinance (FODP). At the heart of our platform’s architecture lies the protection, confidentiality, and security of its users’ data. As a result, Alohi has some of the strongest privacy protection in the world for both individuals and corporations that use our service. Moreover, users of the FAX.PLUS Enterprise Plan can choose to store their fully-encrypted data in other locations. We currently offer multiple different locations for data storage such as the US, Canada and many more to help users comply with their local data residency regulations.
As a company that prioritizes the security and privacy of its users, Alohi was already implicated in the commitment to minimize the collection of any users’ information. The CCPA is therefore acting as a guideline for our efforts, where we only collect the personal data we need to provide the service we are offering. We do not sell personal information to any third party and any personal data is only transmitted to third parties when it is necessary to process a contract and to fulfill our services to our users.
The CCPA gives Alohi’s users the following important rights:
Alohi processes users personal information to: